Do you struggle to provide a good customer experience across your different services or business units?

Your business fully understands the importance of providing a good customer experience. But you are growing tired of your customers having to jump through hoops when they want to book a flight, schedule an appointment or simply access their account information because your current setup is incapable of delivering this. Customer habits have changed and they demand a good experience wherever they choose to access your services from any location and on any device.

Customer Identity Access Management or CIAM allows you to create a frictionless digital experience for your customers when they interact with your company’s applications or online services. With CIAM, your business can securely manage the identities of your customers. This enables you to deliver personalised experiences across all channels including – online and mobile—while ensuring that only authorised users have access to sensitive data.

By using CIAM technology, your organisation can reduce costs by streamlining processes such as onboarding new customers and performing account maintenance tasks like password resets and multi-factor authentication (MFA). It allows you to keep your customers happy, while reducing fraud risk and protecting critical business information from unauthorised access.

A good CIAM platform is agnostic and allows you to integrate with most of your business applications and platforms such as Microsoft 365 or Salesforce Service Cloud. It should integrate with existing identity management systems so you don’t need multiple platforms for different use cases. In the end having a single solution that addresses your entire identity needs without disrupting how you work today should be the aim for most businesses.